Presented by Shelby Parchman, InUrban Strategies, LLC

Identifying the right target market allows an entrepreneur to focus on the specific people or organizations most likely to purchase their product or service. In most cases, the chosen target market is too broad and leads to ineffective marketing or a poor return on your investment of time and money. This workshop will provide techniques on how to use demographic and psychographic data to hone in on the best target market for your business.