Turning a website visitor or social media follower into a buyer is an art and a science—and it all starts with getting their attention.

That’s what lead generation is: the process of attracting potential buyers and capturing their interest. The goal is to use your various marketing channels to bring leads to your business and incentivize them to share key information, such as their contact details, with you.

As an entrepreneur, you have no doubt been reminded time and time again about the importance of lead generation to grow your business. But so many sources out there will provide you with tips on optimizing landing pages and improving conversion rates - but say remarkably little about how to attract new leads in the first place.

If only it were as simple as lead spontaneously generating! Now, the tips you’ve learned about lead capture are valuable and a large contributing factor to success. But if you’re a business owner or a decision-maker looking to revitalize your digital marketing journey, you need to come prepared with the right approach, tools, and team. And we have gathered the best playbook for you based on contributions from our own partners who are masters in their lead-generating crafts.

Workshop Overview:

Learn everything you need to know about your leads:

Who they are, where to find them, and how to turn them into customers or clients for your business.

Proven digital marketing tactics, from search engine optimization (SEO) and pay-per-click (PPC)

advertising to social media, content marketing, and more.

The most effective approaches for industries such as legal, home services, and healthcare.

Workshop Synopsis: (learning objectives and/or learning outcomes)

1. Who are your leads?

Intro to lead generation: Who are your leads? Where do they come from? How can you attract them and convert them into buyers?

2. Proven lead generation tactics

Essentials of content marketing, email marketing, social media, pay-per-click campaigns, and SEO.

3. Industry strategies

Highlights for legal, home service, and healthcare – figuring out what strategies work for YOU.

4. Now you have leads… what next?

How to manage an influx of leads as a small business owner.

Register Here: https://score.tfaforms.net/17?EventID=a105a000005rSC6