Presented by the International Downtown Association

Learn how to make your business easier to find online. This workshop explains how Google Search works and how you can improve your website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Business Profile on Google, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for: 

• Improving your website’s visibility in Google’s organic search results, on all devices.

• Creating a free Business Profile on Google.

• Advertising your business on Google.